Monday, October 19, 2009

The SNL University of Westfield Online sketch

Unfortunately, Blogger can't load the link (or I can't figure out how to load it) that will take you to the Saturday Night Live "University of Westfield Online" sketch of two weeks ago. It's a thinly veiled reference to a university that you may recognize.

The fake advertisement says or implies a number of things about online education: that one can get one's degree in one's pajamas, that employers are not keen to hire graduates of an online college, that what one "learns" there is how to cover up one's education, and that it only takes four months to graduate.

As friends of mine have pointed out, none of these statements is necessarily true. But that's not the point, any more than CNN fact-checking SNL's sketch about President Obama's lack of accomplishment is relevant. It's not the truth of the statements, but the perception that they represent that should interest us, and that we should listen to.

Basically, why people laugh is because they tend to believe that 1) online education is easier, 2) online education is less rigorous, and 3) that because of these two things, online education doesn't take as long. If one believes (as I do) that online education can be as rigorous and interesting as campus education, then one should ask where these perceptions have come from.

The university being parodied now has hundreds of thousands of graduates, many from online programs. How many of them are talking about the quality (or lack of it) of their education? Intel has discontinued financial aid for MBA students from this university--why is that? Now it's not as though the players and writers of SNL are actually academics; some of them probably haven't even gone to much, if any, college. They may be the voice of the East Coast, but they are in touch with the urban culture there. Maybe they're like Gary Trudeau, a social liberal but educational conservative, who for years has decried what he sees as slipping standards at Yale (parodied in Doonesbury as Walden College).

It might just be the case that it's the real-life experience of online college students, and the experience of their employers, that's giving the material here. As in any educational situation, it's all in the execution, not in the medium. If those of us in online education do it right, then these satires will go away (or at least change their form).

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